The AI landscape, dynamic and rapidly evolving, transformed again this week as both OpenAI and Meta unveiled new short-form AI video generators, Sora and Vibes, respectively. These tools promise to democratize video production, but they may also flood our communications channels with low-value content. As stated in Josh Bersin, this ongoing inundation of AI-generated materials challenges professionals to discern quality amidst the noise.

The Onslaught of AI-Generated Content

The introduction of “junk generators” is empowering anyone to create video content quickly. An immediate influx of AI-driven emails, ads, and videos now overwhelms inboxes with content that often lacks authenticity or originality. According to Josh Bersin, analysts now receive upwards of 50 automated emails daily—a testament to the scale of the issue.

Productivity—A Double-Edged Sword

According to a study published in HBR, 40% of employees experienced what is aptly termed “workslop” in the month of review. This represents unnecessary, oftentimes counterproductive content that costs businesses and hinders workflow. The invisible tax on handling workslop amounts to an estimated $186 per month per employee, a substantial productivity dip.

Building Trust and Credibility

There’s a growing sentiment that misusing AI for communication erodes trust and credibility. Employees report diminished confidence in AI-enabled interactions, viewing them as less creative and intelligent. It’s a reminder that well-intentioned AI use must be informed, purposeful, and considerate of reputational impacts.

Skills to Navigate the AI Terrain

To combat the proliferation of AI slop, professionals must enhance their skills in complex problem-solving and curiosity. This means not only gathering and refining AI data but also persistently iterating on the information presented. Encourage thorough questioning to ensure relevance and value before dissemination.

Preserve Human Touch in AI-Driven Decisions

While the battle against AI slop might be unwinnable on a broader internet scale, companies can preserve their ethos by integrating AI in ways that bolster human decision-making. By fostering critical thinking and inquisitive engagement, we can enhance both reputation and career prospects in an increasingly AI-centric world.