Amiri’s 'Hollywood Noir': A Cinematic Journey Through LA Nights

If Hollywood were a dream, Amiri’s newest campaign, “Hollywood Noir,” would capture it perfectly. Reimagining the nightlife of Los Angeles, this set of short films brings an imaginative retelling, draped in the intrigue of the night and nostalgia for a bygone era.

The Magic of Nighttime Los Angeles

Los Angeles, often an abode for dreamers, transforms into something both enigma and fantasy under Amiri’s autumn-winter 2025 campaign. The series captures the familiar but elevates it into a cinematic adventure, where reality blurs into the allure of celluloid dreams. According to WWD, this campaign provides a post-modern take on classic Hollywood, blending past aesthetics with today’s fashion sensibilities.

A Stellar Ensemble Cast

Under the direction of Todd Tourso and cinematography by Drew Daniels, “Hollywood Noir” draws attention not just through its narrative but its stellar cast. Featuring the likes of musician and actor Miles Caton, charismatic model Lucky Blue Smith, actress Inde Navarrette, and actor Keith William Richards, each performance is an embodiment of their personal and onscreen personas. The choice of 35mm film captures an authentic, timeless essence that adds layers to the overall allure.

Fashion As a Visual Lens

The fashion within this campaign acts as its own character. The pieces, ranging from embroidered velvet bomber jackets to languid Seventies silhouettes, speak volumes about the artistic vision. Every garment is curated to enrich our view of Los Angeles — transforming the way we behold the city itself. The brand notes, “the palette of the fashion informs our view of Los Angeles, literally coloring our view.”

Set in the Heart of Hollywood

The setting at The Hollywood Roosevelt Hotel on Hollywood Boulevard becomes a playground for Amiri’s creative exploration, showcasing facets of Los Angeles often imagined but rarely seen. This visual narrative not only speaks to fashion aficionados but anyone enthralled by the twilight tales of Tinseltown.

Nostalgia Meets Modernity

Mike Amiri, the creative mind behind the brand, launched his label in 2014, drawing directly from his native Los Angeles. The fall 2025 campaign, while star-studded, retains intimacy and authenticity. Amiri invites viewers to partake in a dream — a journey through the vivid imaginations and whispers of the Hollywood night.

Dive into this imaginative vision and lose yourself in the twilight of fashion, fantasy, and dreams. Each scene, each garment is a tribute to Hollywood’s mesmerizing duality: an endless dance between day and night, real and reel.