A Controversial Critique
The rivalry between two Chinese automotive giants, Chery and Geely, has taken a heated turn, courtesy of some candid comments from Yao Fei, Vice General Manager of Chery’s Marketing Company. According to CarNewsChina.com, the executive didn’t mince words while criticizing Geely’s Galaxy Starshine 8, calling it a “terrible car” on a social media platform.
The Spark of Debate
Yao’s comments on Douyin, particularly targeting the Starshine 8’s cramped seating and subpar audio quality, quickly sparked a backlash. Within hours, the controversy flooded social media, drawing responses from both netizens and Geely enthusiasts. The tension between the brands has set the stage for a dramatic showdown in the burgeoning Chinese automotive market.
The Clash of the EV Titans
As the dust settles, industry experts point to Chery’s upcoming Fulwin A9 as the real contestant against Geely’s Starshine 8. With both vehicles vying for dominance in the same price bracket, the anticipation is palpable. The Fulwin A9’s launch is expected soon, promising to add more fuel to this fiery narrative.
A Milestone for Geely
Despite the criticism, Geely’s trajectory remains upward. Celebrating the Geely Galaxy Starshine 8’s launch on May 9, 2025, the brand marked a milestone of 930,000 units sold, aiming for a historic achievement of one million sales. This remarkable growth positions Geely as a formidable force in the new energy vehicle sector.
Yao Fei’s Background and Reactions
Before joining Chery, Yao Fei’s journey in the automotive industry included a stint at Great Wall Motors, where he was known for bold marketing strategies. His latest move, though controversial, underscores the competitive spirit fueling China’s EV market dynamics.
The Future of Chinese Automakers
As Chery and Geely prepare to battle it out for market supremacy, the world watches closely. The evolving electric vehicle landscape in China promises innovation, rivalry, and significant consumer interest, marking a new chapter in the automotive saga.
The unfolding drama not only highlights the fierce competition but also showcases the vibrant and rapidly evolving landscape of Chinese electric vehicles, capturing the attention of global audiences and industry stakeholders alike.