Crafting Influence: LinkedIn Success Without Losing Your Authenticity

Do you believe that being a loud extrovert is the key to gaining followers on LinkedIn? Think again. It’s time to bust the myths surrounding building influence on this professional platform. According to Fast Company, Sara Mauskopf, an introvert entrepreneur, shines brightly on social media without seeking the spotlight in real life. Her success story is a testament to how thoughtful, low-key individuals can be exceptional storytellers online.

The Myth of the Self-Promoting Extrovert

Many think you need to be self-absorbed, constantly boasting about achievements, to build a following. In fact, many of those who command large online audiences are the humble, behind-the-scenes types. Dubbed “quiet influencers,” these individuals focus on sharing valuable, educational, and entertaining content.

The Golden Ratio: Your Path to Genuine Engagement

Adopt the “golden ratio” of social posts: the 9:1 rule. Share nine posts that contribute—be it interesting insights or humor—before announcing personal milestones. This balance ensures that your contributions earn the right to showcase the big wins. It’s about providing value, not just broadcasting your own accomplishments.

Telling Your Story Thoughtfully

Personal stories, when told with context, can create genuine connections. Take inspiration from Kaitlin Christine’s journey. After the White House recognized her breast cancer detection company, her authentic storytelling turned her LinkedIn post into a moment of widespread connection, as illustrated through heartfelt shares and offers of support.

Authenticity: Your Most Powerful Asset

Today’s CEOs are embracing “building in the open.” They share not just news, but also their journeys—how they navigate leadership challenges, find great hires, or secure funding. This transparency shows vulnerability and provides valuable lessons, making their stories relatable and impactful.

Conclusion: Your Influence Awaits

Influence isn’t just about numbers; it’s about the strength of your connections. Follow the 9:1 rule and let your community see your authentic self through your stories. This approach will help you build a genuine following, turning passive “likers” into engaged supporters. Your influence, grounded in authenticity, will grow organically, proving that you don’t need to scream from the rooftops to be heard.