Experience The Fashion Revolution: Myntra’s Glamstream Launch

In a groundbreaking fusion of fashion, music, and technology, Myntra, India’s leading name in e-commerce for fashion and lifestyle, launches Glamstream—a dynamic shoppable content platform, featuring the trailblazing music video ‘Jordan’ by Badshah. Collaborating with 0075 Pentertainment, Glamstream integrates fashion inspiration with entertainment, creating India’s first shoppable multi-brand music video.

Setting the Stage for Innovation

As stated in IFAB MEDIA, Glamstream redefines content interaction by blending pop culture with commerce. The platform becomes the epicenter of youthful engagement for Myntra’s audience, making waves with its stylish presentation of 17 curated looks, all accessible for purchase at a click. This move positions Glamstream as a leader in influencer and celebrity-driven lifestyle content.

A Star-Studded Debut

Glamstream’s captivating library is filled with content featuring over 100 celebrities, bringing a diverse lineup for an ultimate binge-watching experience. Enriching the content are 15 exclusive shows and over 4000 episodes, from music videos to styling guides, fictional stories, and more. Notable personalities, including Khushi Kapoor, Raveena Tandon, and many Bollywood stars, bring their charisma, ensuring the platform stays fresh and exciting.

Voices from the Stars

During the Glamstream launch, Khushi Kapoor emphasized, “Blending style with pop culture, Glamstream offers a thrilling fashion adventure for our generation.” Raveena Tandon, revisiting her iconic ‘90s styles, remarked, “Glamstream brings nostalgia and innovation together, making fashion accessible and exciting.”

The Ultimate Viewing Experience

Users can easily dive into Glamstream’s engaging content via Myntra’s app. A convenient floating action button connects viewers directly to a wealth of fashion inspiration and trends, making shopping both engaging and accessible. The platform hosts a thriving community, Ultimate Glam Clan, boasting over a million registered creators who enrich the shopping experience with user-generated content.

Embrace the future of fashion with Glamstream, as Myntra continues to lead the charge in blending commerce with engaging content. Whether you’re seeking inspiration or instant shopping gratification, Glamstream delivers a unique and interactive approach to lifestyle consumption.