The Call to Action

As stated in Talking Retail, JTI has embarked on a nationwide mission to curtail the illegal tobacco market, urging the government to intensify its efforts against this burgeoning trade. This move coincides with an illuminating new study, surveying the concerns of 3,000 adults.

The Study’s Revelations

Key findings from the study reveal an apprehensive public:

  • Widespread Recognition but Uncertainty: Despite 69% of UK adults being aware of illegal tobacco, a staggering 64% struggle to identify these illicit products.
  • Fear of Repercussions: About 77% of respondents are hesitant to report illicit tobacco due to fear of consequences, reflecting a significant barrier to community intervention.
  • Demand for Stronger Enforcement: A remarkable 81% felt there wasn’t enough enforcement, highlighting an urgent call for a law enforcement makeover, while only 53% believe it’s not their duty to act against these crimes.

The Campaign’s Strategy

The initiative, named “It Costs More Than You Think,” accentuates the severe fallout from illegal tobacco, including a hefty annual financial haemorrhage of over £2bn in lost tax revenues. The campaign offers retailers tools and resources, such as templates to communicate with MPs and guides to identifying illicit tobacco.

Industry Voice: Nicky Small

JTI’s corporate affairs & communications director, Nicky Small, underscores the link between illegal tobacco trade and organized crime, articulating how it compromises both community safety and legitimate business.

“This groundbreaking research demonstrates consumers’ grave concerns regarding the illegal sale of tobacco and its profound societal impact,” she declares. “It’s time for decisive action, and this campaign offers critical support to those most affected.”

A Broader Impact

Upcoming months promise an escalation in campaign efforts at both national and regional levels, aiming for substantive policy shifts and enhanced enforcement capabilities. By spotlighting the issues and equipping retailers with the right tools, JTI endeavors to ensure safer communities and fairer trading conditions.

Conclusion

JTI’s campaign is a clarion call for change, striving not only for heightened awareness but also for an actionable difference in tackling illegal tobacco. It’s not just a fight for retailers or consumers alone but a battle for justice and fairness across entire communities.