CERN's New Social Media Guidelines: Navigating the Digital Universe

Social media has transformed how we communicate, allowing for immediate connection across borders and cultures. At the forefront of scientific discovery, CERN recognizes this shift and has launched updated social media guidelines to ensure its community can engage responsibly and effectively in today’s digital age.

Empowering CERN’s Community

CERN’s new guidelines are designed with everyone in mind, from staff members to students. These guidelines not only help users maintain digital safety but also underscore the importance of upholding CERN’s core values online. It’s about protecting e-reputation and fostering an inclusive environment.

Safeguarding Reputation and Privacy

A key element of the updated guidelines is protecting CERN’s reputation. Users are encouraged to follow the Code of Conduct and Computing Rules, ensuring that the information shared is transparent and accurately reflects CERN’s mission and activities. By adhering to the principles of confidentiality and data privacy, everyone contributes to a trustworthy digital presence.

Inclusivity and Engagement

Devoid of scientific jargon, the guidelines emphasize clarity and inclusivity in communication. By making language accessible, the goal is to widen the audience and engage more effectively. As stated in Home | CERN, this approach not only facilitates accurate representation but also enriches global science conversations.

Leveraging Generative AI Responsibly

In an era where AI shapes much of our digital interactions, CERN urges caution and responsibility. The guidelines advise users to maintain transparency while using AI tools, ensuring privacy and data protection remain paramount.

Maintaining Consistency Across Platforms

For departments and projects managing institutional accounts, the updated guidelines provide a roadmap for consistent brand messaging. This ensures that CERN’s digital voice is unified and credible, even as it engages with global audiences.

While several organizations reevaluate their social platform strategies, CERN’s presence on platforms like Twitter (now X) remains strong. It’s a crucial space for disseminating scientific insights and correcting misinformation, maintaining an essential link in the realm of global science communication.

More Information and Engagement

For those interested in a deeper dive into the guidelines, the full document is accessible through the CERN Admin e-guide. And for those eager to share stories or insights on CERN’s platforms, the social media team is just an email away.

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