October 30, 2025
By Shelley Gordon

Introduction to an Unconventional Lesson

Savannah Bananas, known for their remarkable fan engagement and creative flair on social media, recently hit the classroom—a metaphorical home run in education! Their visit to Clemson University’s Department of Communication not only thrilled sports enthusiasts but also inspired aspiring communication professionals.

The Power Behind Social Media Strategy

This event, anticipated and highly celebrated, brought students right to the bedrock of the Savannah Bananas’ unique social media strategy. These game changers in sports entertainment aren’t just about the game—they are about creating an inclusive community that celebrates shared interests and stories.

A Panel with Industry Experts

Dr. Sam Hakim led a spirited panel with the Bananas’ indomitable Coach Viro, Coach RAC, and their social media team. Their stories were not just tales of success but lessons in creativity, authenticity, and strategic narrative-building. As stated in Clemson News, bridging academic insights with real-world practices enhances educational experiences profoundly.

Authenticity: The Heart of Engagement

“Social media is a powerful storytelling tool that unites through shared interests,” said Coach Viro, highlighting how authenticity forms the foundation of their fan-first approach. This message resonated, motivating students to embrace genuine engagement in communication fields.

Onward to Social Media Week 2026

With the banquet of insights gleaned, students eagerly anticipate Social Media Week in February 2026. Promising more interaction with national industry experts, this event assures continued learning, exploration, and networking opportunities.

Conclusion: Education Beyond Walls

This collaboration underscores Clemson University’s goal—empowering students with practical, real-world expertise. In bridging gaps between classrooms and industry, the Clemson Experience is undeniably enriched and continues to elevate educational excellence.

By Shelley Gordon Published October 30, 2025