Meta has significantly revised its advertisement policies in India to comply with newly established regulations set forth by the Securities and Exchange Board of India (SEBI). This bold move aims to combat the escalating tide of online securities fraud, offering a fresh outlook for both advertisers and customers engaged in India’s thriving financial landscape.

The Rise of Online Scams in India

For some time, online platforms like YouTube, Facebook, and Instagram have seen a surge in fraudulent activities, specifically targeting potential investors. According to SEBI, there has been a troubling growth in scams that lure individuals with promises of risk-free returns or misleading testimonials. The stakes are high, with social media becoming a breeding ground for these pernicious activities.

SEBI’s Game-Changing Mandates

In an effort to thwart these scams, SEBI initiated stringent requirements for securities and investment advertisers. Advertisers are now mandated to register their activities on each platform, integrating a systematic verification process through email and mobile numbers registered on the SEBI SI Portal.

Meta Steps Up Compliance

Responding promptly, Meta has adapted these requirements within its advertising ecosystem. From June 26, 2025, Meta started rolling out a comprehensive verification process. Targeting advertisers running securities and investment promotions in India, it’s a substantial step towards accountability. By July 31, 2025, all advertisers in the sector must synchronize with SEBI’s registration data to validate the credentials of entities benefiting from and paying for these ads.

As part of its commitment, Meta aims to assist advertisers in meeting these newfound regulations. Advertisers will receive notifications outlining when they can fulfill the necessary verification and disclaimer obligations. A vital message for a niche, yet significant, segment operating in India’s financial arena.

Embracing the Change

This transition is crucial for businesses that target the Indian market. Ensuring adherence to SEBI’s new standards, Meta is paving the way for a safer, more reliable advertising environment, providing reassurance to both investors and corporations. As Meta rolls out the changes globally, the hope is that other platforms will follow suit, supporting a collective endeavor to safeguard user interests online.

According to Social Media Today, the revised guidelines are expected to resonate across the advertising industry, drawing monumental implications for the future conduct of securities and investment promotions in India.