Celebrating a Legacy of Innovation
In a remarkable move signifying both tradition and innovation, Velp Scientifica has unveiled its new brand identity. This transformation captures the company’s 40-year journey filled with passion for science and innovation, and marks its relentless evolution within the scientific community.
Driven by Curiosity: The Core of Velp
The essence of this rejuvenation lies in Velp’s new motto — “Driven by Curiosity.” According to Giovanni Passoni, CEO of Velp, this encapsulates not only their passion for discovery but also embodies their commitment to precision and reliability as they look ahead to making science more accessible.
“Over time, we have expanded our product portfolio, embraced digital solutions, and supported our customers in achieving higher performance and sustainability,” Passoni reflects on the company’s evolution.
A Visual Identity Rooted in Trust and Exploration
The brand’s reinvention comes with a sleek, modern logo — maintaining the signature light blue tone, synonymous with the brand’s trustworthy image. It skilfully references Velp’s historic identity through a refined ‘V’, bridging their storied past with a future of possibilities. This visual element resonates with the clean, functional design of Velp’s renowned products that support laboratories globally.
A Forward-Thinking Digital Presence
In tandem with the newly debuted visual identity, Velp has launched a redesigned corporate website. This platform is reimagined to prioritize user experience, aligning with the company’s strategic positioning of being informative and forward-looking.
Explore the new brand journey of Velp Scientifica and witness how science and innovation combined can lead to a significant brand transformation. As stated in SelectScience, Velp’s commitment to innovation and sustainability is evident in their vibrant approach.
Bridging Past and Future with Precision
Perhaps what stands out is Velp’s deft balance of celebrating their heritage while dynamically pushing toward an innovative future. Embracing digital solutions and expanding their product offerings demonstrate their enduring commitment to enhancing research efficiency and sustainability.
Join Velp Scientifica in this exciting new chapter, and see how their curiosity-driven vision continues to redefine the art of scientific innovation. Whether in food, pharmaceutical, academic, or environmental sectors, their impact is profound and lasting.
Embrace Velp’s journey and discover how curiosity indeed drives change and brings forth a seamless blend of past achievements and future aspirations.